Jay-Z Halftime Commercial During Miami vs San Antonio Game 5 (Misc)

I love to compare artist to the King of Pop Michael Jackson because I felt he had a strong understanding of how to promote his brand. Jay-Z just recently inked a major deal with Samsung for a new music platform and him announcing the release of his album (July 4, 2013) at the halftime of the NBA Finals was a major move. Not only did he have some of the biggest names in the industry in the same room, he reminded everyone he is still the King. Who else could show up Kanye West after his album leaked and his daughter was born on Fathers Day.